We are looking for a Messaging Campaign Manager with a strong focus on user experience and a proven track record of driving high performing campaigns that generate incremental conversions This individual will be responsible for end-to-end management of dynamic messaging campaigns working closely with cross functional teams to ensure seamless execution and optimization for maximum performance
Responsibilities
End-to-end Campaign Management Lead the execution of dynamic messaging campaigns including test briefing creation hypothesis definition and detailed tactical planning
Optimization Conversion Focus Drive campaigns with a strong focus on generating incremental conversion rates Leverage data and insights to optimize messaging strategies testing and iteration for continuous improvement on in market results
Strong Attention to Detail Ensure high-quality execution of campaigns through rigorous quality assurance QA processes Deliver accurate reliable and well executed outcomes for each messaging initiative
Hands-on Leadership Cross Functional Collaboration Ideate and coordinate the execution of campaigns with cross functional teams including creative external agencies legal channel success marketing operations and data teams Ensure a seamless and efficient execution process aligning all stakeholders on objectives and deliverables
Data Driven Decision Making Use analytics and performance data to make informed decisions and adjustments to campaign strategy Continuously monitor campaign performance run AB tests and optimize messaging flows based on insights to maximize user engagement and conversion
Campaign Reporting Performance Tracking Track measure and report on campaign performance providing actionable insights and recommendations for improving future campaigns and strategies Share results and progress with key stakeholders
UX Centric Messaging Design Apply expertise in user experience to design personalized relevant and engaging messaging that resonates with the target audience creating a seamless journey that supports higher conversion rates
Must Have Skills
Proven experience as a Messaging Campaign Manager UX Specialist or in a similar role with a strong focus on high performing data driven campaigns 3yrs
Expertise in end-to-end campaign management from ideation and planning to execution and analysis
Experience with AB testing performance analysis and optimization techniques to drive incremental conversions
Leadership skills with the ability to coordinate and collaborate with cross functional teams
Proficiency in analytics platforms eg Adobe Analytic Google Analytics AB testing software
Strong attention to detail and ability to maintain high-quality standards through rigorous QA processes